Meet the Team

Our core team is lean because we like to hand pick the right people or partner with other experts, that best fit the project. We have an extended and talented network of designers, copywriter’s, strategists, naming experts and SEO and SEM specialists.

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Kate Jenkins - Director

Kate has more than 15 years experience leading award-winning brand transformations and marketing campaigns in London and Sydney, for iconic brands including Singapore Airlines, British Airways and the Sydney Opera House. Kate launched Be Your Brand in 2016 with the purpose of bringing big brand thinking and expertise to help purpose-driven brands thrive.

Kate is the Brand Expert in Residence at the Sydney Startup Hub, and is a mentor for Remarkable, Inspiring Rare Birds, and WeWork Labs.

Kate and her team simplify the complex world of brand and make it practical for brands to navigate and implement. We give you the confidence and clarity you need to grow your brand.


Klara Jahrig - Research, strategy and copywriting

Klara is a Canadian content writer, marketer and business developer who works with different brands and organisations around the world while traveling herself. She has a passion for small businesses and startups and enjoys helping entrepreneurs bring their vision to life. 

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Holly Berckelman - Research, strategy and copywriting

Holly’s background is in Media and Communications, and her strengths are strategic marketing and journalism. Holly excels on digital platforms, and she has worked with brands of varying sizes across lifestyle, tourism, design and healthcare industries.