Here at Be Your Brand we like to work on your company’s brand in steps, to ensure we’re as comprehensive and cohesive as we can be. We separate this process into five parts:

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DISCOVERY

  • Brand Audit: Review existing marketing materials, website and social media. Competitor comparisons and market trends.

  • Stakeholder Interviews: We will conduct phone interviews with up to five clients and stakeholders to gather insights about your brand and market.

Output: Key insights from the discovery will be shared in the first workshop.

 

WORKSHOPS

  • Over two to three workshops, we listen, challenge, and explore options.

  • We will start with working on your brand definition (mission, value, value proposition), before moving on to your marketing strategy and developing a plan of action.

Outputs of these workshops will inform the marketing plan.

 

STRATEGY & PLAN

  • Brand strategy brings clarity and consistency to your communications.

  • The marketing plan will provide focus on which channels and activity to invest your time and money into.

Output: Brand strategy on a page, marketing strategy (focus channels and objectives), marketing content calendar.

BRAND IDENTITY

  • A style guide is designed to keep your brand consistent across everything you do.

  • We will create a simple style guide to compliment your logo including colours, fonts and other design elements, which can be used across your marketing and in the shops themselves.

Output: Style guide (up to 10 pages) with your logo usage, fonts, colours, templates.

 

IMPLEMENTATION

  • Ongoing support with implementing your new brand strategy, we can continue to work with you to manage your marketing, or support you with ongoing advice, planning and management of your marketing suppliers.

  • You can think of Kate as your Marketing Director.

Output: Monthly retainer fee will be quoted once we have scoped the requirements.



You’ll leave our time together feeling confident and excited about the future of your brand. With clear steps of where you need to go, and how to get there. We can’t wait to get started!


GET IN TOUCH

We'd love to have a conversation about how we can take your brand to the next level.

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