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BYB New Year Accelerator

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The BYB New Year Accelerator is a short and sharp program that is designed to give business owners the clarity, focus and confidence they need to take their brand to the next level. Whether that’s getting ready to launch, or time to re-brand, this accelerator is for you.


There are three parts to this program.

Part 1:  Discovery

In preparation for your first workshop you will be asked to complete an online brand discovery survey. This is to gather information about your business and spark some ideas before the workshops.

Part 2:  Brand Definition Workshops

2 x 90 min workshops at WeWork George Street. These are hands-on sessions where you will work on the following:

  • Brand Canvas: define your vision, mission, values, target audience and positioning.

  • Marketing Strategy on a Page: define your 3 year marketing goals, focus channels (social media, advertising, email etc.) and key actions for the next 12 months.

  • Elevator Pitch: bring your brand definition and strategy to life in your elevator pitch.

Between workshops, there will be homework to complete so that you can get the most out of each session.

Part 3:  Coaching Calls

To keep everything on track and help you navigate any barriers that may pop up, we will have 2 x 30 min coaching calls in the weeks following the workshops.


We can get a lot done in a short space of time when we put our minds to it. These are workshops, so you will be working on your brand the whole time, not sitting and watching powerpoint presentations. Here's what you'll walk away with:

  • Clarity and confidence in your brand story and strategy

  • Understanding of how brands work and marketing 101

  • A clear plan of action for your next steps

In addition to this, you will receive templates for:

  • Brand identity brief template

  • Social media content marketing planner

  • Productivity hacks and checklist


  • This program is for ambitious Founders, Business Owners and Marketers of early stage startups and of more established businesses that are ready take the business to the next level.

  • It doesn’t matter what type of business you’re in, a brand is a brand, so whether you’re a service business or a physical product, we will follow the same process.

Our first group program for 2019 starts on 29 January - just in time to get you ready for the year ahead!


If you’re ready to get clarity and confidence, then this accelerator is for you!

Reserve your place today: e: m: 0490 401 492

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